Iceland offering £1 reward scheme for customers who report a shoplifter

An Iceland shopper in the West Midlands. Customers are being asked to help sound the alarm about thefts in their stores. Photograph: PetaPix/Alamy

The grocery chain Iceland is offering customers who point out a thief a £1 reward on their loyalty card.

The frozen food specialist said that anyone who spots a suspected shoplifter in its stores should inform the nearest Iceland employee who will verify the incident before adding the reward to the individual’s loyalty card for immediate use.