Iceland shoppers are clearly impressed by a new ready meal said to taste "just like a takeaway".
The supermarket is well known for its popular products, with customers often keen to snap up everything from baked goods to pizza and desserts. After a new range was brought into stores, shoppers can't stop talking about one product in particular.
Iceland has a number of collaborations with well-known brands, and last month the retailer teamed up with MyProtein to launch a new range of meals that are high in protein, as well as being low calorie.