Iceland's glorious mountains, hot springs and glimpses of the Northern Lights have made it a bucket-list destination for tourists across the world. But like many Instagram-famous locations, it has found itself in a trap: how to cater to visitors while maintaining living standards for locals.
Visitor data is evidence of Iceland's meteoric rise to a travel hotspot. Between 2021 and 2022, there was a 146% jump in foreign visitors and last year the number of tourists outpaced Icelandic residents nearly six-fold, according to Bloomberg.
