Shoppers aged 60 and over can grab a weekly discount in Iceland from today. The supermarket offers the 10% off deal on Tuesdays from now until at least late July.
Eligible shoppers - who may be asked to show an ID or bus pass to prove their age - can get the discount on products in Iceland and Food Warehouse stores. There are Iceland supermarkets across the North East. The Food Warehouse - which are larger than most Iceland branded shops - has stores in Kingston Park and Byker in Newcastle, Sunderland, North Shields, and Washington.
Iceland says the deal aims to help older shoppers during the cost of living crisis. It launched on Tuesday May 24 and will run every Tuesday until July 24, 2023, the terms and conditions state.
