In response to soaring temperatures the manager of a branch of Iceland is offering customers the chance to escape the heat of the sweltering streets with a thoughtful innovation. Evan Shahriar, manager of the Iceland’s Islington supermarket has created a customer ‘chill-out zone’ in the freezer aisle.
The inspired installation includes deckchairs, a cooling spray and complimentary ice lollies. The store is also offering chilled water bowls for customer’s dogs and even a doggy sun tent.
The phenomenon of customers flocking through the doors of the frozen food retailer during hot spells has been well observed by Iceland store managers over the years. Shoppers have been known to pop in for a few minutes to cool down with an icy blast from the in-store aircon or momentarily opening a freezer cabinet door for some sub-zero respite.
