Iceland and The Food Warehouse have launched their Christmas Bonus Card Savings earlier than ever before, as Brits start to think about saving for Christmas earlier. Richard Walker, Managing Director at Iceland, said: “We’re aware that shoppers might be in different frames of mind right now – with some starting to think about Christmas while others are just trying to get from one week to the next."
He added: "We want to be there for everyone.”
Google data shows that, over the past five years, the month that Brits have started to think about saving for Christmas gets earlier and earlier. Shoppers using the Christmas Bonus Card Savings scheme can load or save money onto their card in-store at the checkout, online or via the app.
