Iceland are continuing to help amidst the rising cost of living by launching an interest-free loan scheme to help those in need with their food shop.
The frozen foods supermarket giant has joined with ethical lender Fair For You to offer customers small loans that will cover everyday essentials that cost between £25 - £100.
It comes as households across the country are continuing to battle even further costs at the supermarket after latest figures suggested that annual grocery bills could rise by £533.
