Iceland has launched a huge new value essentials range with prices starting from 69p.
The popular supermarket has introduced the new range to help shoppers keep their grocery bills down. The range features everyday essentials such as Lathum’s Loaves Medium Sliced White Bread for 69p, Warburtons Crumpets for 85p and Easy Peelers for £1.
The range will also include a Lurpak dupe - Iceland’s Dairypak (£2) which is made with real Irish butter and can be used as a sandwich spread and in cooking.