With the cost of living soaring, many of us are trying to find ways to save pennies wherever we can.
Some supermarkets have frozen product prices, promising customers affordability, while others have seen significant price swings. In a fresh bid to help shoppers save, Iceland has slashed the prices on a selection of everyday items - to just 1p each.
Kitchen staples including milk, bread and butter will be sold for a penny to help tackle the significant increases in the price of some budget food items, the MEN reports.