Iceland has introduced a new scheme to help Liverpool and Wirral pensioners as the cost of living rises.
Pension age residents who are living independently or with a carer and rely solely on state pension and benefits will receive a £30 voucher for food and other essentials. The supermarket chain has joined forces with The Rothesay Foundation to launch the Summer Cheer campaign, which runs until September 16.
In addition to the vouchers, the campaign will also provide copies of Age UK's financial advice information guide. The introduction of the new scheme comes after Iceland launched a weekly over 60's discount across all of its stores in May, which allows shoppers to receive a 10% discount every Tuesday.
