Iceland is giving pensioners a £30 voucher to help with 'food and other essentials' amid the rising cost of living. The chain has joined forces with The Rothesay Foundation to launch the Summer Cheer campaign, which runs until September 16.
Shoppers of pension age - either living independently or with a carer, and relying solely on state pensions and benefits - will qualify. The campaign will also provide copies of Age UK's financial advice information guide.
The introduction of the new scheme comes after Iceland launched a weekly over 60's discount across all of its stores in May, the Liverpool Echo reports. It means shoppers can receive a 10% discount every Tuesday.
