Supermarket Iceland has cut costs for customers over the age of 60. The store has announced a brand new discount that could see shoppers get 10% off their groceries, with no minimum spend.
The discount will be available in-store at Iceland and The Food Warehouse branches on Tuesdays. The offer will start on Tuesday, May 24 when the supermarket opens.
Iceland said the move is in response to research from Age UK, which showed three-quarters of older people worry about the rising cost of living. Managing Director at Iceland, Richard Walker, said: "We have a long history of supporting our over 60s customers, such as when we launched ‘Elderly Hour’ at the height of the pandemic.
