An Iceland Foods boss is urging shoppers to ditch their ovens and switch to more energy efficient appliances to help customers save money, without compromising a hot meal. Richard Walker said ‘we must do what we can to save hot dinners’ and has challenged Iceland shoppers to turn off their ovens for a whole week - starting today.
Research conducted by the frozen supermarket revealed that over half of Brits (53 per cent) plan on either reducing or cutting out hot meals completely in the coming months - but Richard wants to stop that from happening.
The supermarket recently saw record sales of 4L Tower air fryers, after they were reduced to the low-cost price of £35. The energy-saving cookers were snapped off shelves in less than a week this October, and Iceland is hoping these customers can use their air fryers to take on The Big Cooker Switch Off Challenge.
