The boss of Iceland has said that hard-up customers are telling his checkout staff to stop when they hit £40 before putting the rest of their shop back on the shelves.
The cost of living crisis has meant that people are having to cut down even when it comes to shopping for essentials, with many having to turn to food banks. Prices of everyday essentials have risen, with the price of a loaf of bread increasing from 89p to £1.10 and milk prices increasing "quite dramatically."
Richard Walker, Iceland's Managing Director blamed a "perfect maelstrom on inflationary pressures" and said that Rishi Sunak had "stepped up" and "pulled all the right levers," despite one North East food bank saying that the Chancellor's support package was 'not enough.' Walker added that many of the problems were global in nature, citing the Ukraine war affecting wheat and oil.
