The boss of Iceland has spoken out amid soaring prices across supermarkets in the UK as the cost of living crisis continues to bite. The managing director of supermarket chain Richard Walker issued a warning on Good Morning Britain over a rise in a "worrying" new trend.
He joined Ed Balls and Susanna Reid on the ITV news programme on Tuesday (July 12) where he was quizzed on the problems the UK faces over the mounting cost-of-living crisis.
Mr Walker was quizzed on the Tesco vs Heinz price dispute which saw the supermarket giant have baked beans, ketchup and tomato soup pulled from its shelves after Heinz stopped supplying the retailer in a pricing row. The dispute between Tesco and Kraft Heinz began at the end of June after the US giant tried to boost the prices it was charging the UK's largest supermarket.
