A supermarket boss has issued a warning on Good Morning Britain over a rise in a "worrying" new trend.
Today's edition of the ITV news programme was hosted by Ed Balls and Susanna Reid. They interviewed Iceland's managing director, Richard Walker, on the problems the UK faces over the mounting cost-of-living crisis.
Mr Walker said soaring food costs have sparked a rise in shoplifting and aggressive incidents across Iceland stores. He added: "I get the serious incident reports every week of aggressive behaviour that goes on in our stores and unfortunately it is going up because people are struggling.
READ MORE:
- Warning over trick used by passengers to avoid passport delays
- I used Nivea's latest anti-ageing cream for four weeks to see if it really works
Susanna was taken aback by the worrying rise and quizzed Mr Walker on how supermarket staff deal with shoplifters. He explained: "We're not the police and we do have security guards in some stores, but they will give a written warning or ban the customer from the story if they get aggressive."
Iceland has launched a series of initiatives to help ease the cost-of-living crisis for shoppers. The supermarket chain reduced the threshold for free delivery and has frozen the price of hundreds of £1 value lines.
Viewers following the show on Twitter praised the supermarket chain for taking action to help shoppers.
@bestchester276 said: "I really like the boss of Iceland and he isn’t afraid to come and answer questions."
Jasmine commented: "I like the boss of iceland...atleast he's trying.."
David added: "Very impressed by the boss of Iceland"
Receive newsletters with the latest news, sport and what's on updates from the Liverpool ECHO by signing up here
READ NEXT:
- ITV Emmerdale's Isabel Hodgins supported by co-stars after heartbreaking loss
- Coleen Nolan and Shane Ritchie's son Shane Jr marries fiancée in stunning ceremony
- Mum and dad fined after 'top of the year' pupil misses school
- The jaw dropping cost of Gemma Owen's necklace she never removes
- Covid rules as thousands told not to take tests even if they have symptoms
