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The Independent UK
The Independent UK
Alex Woodward

ICE wants to target Gen Z in PR blitz including ads on YouTube, HBO and X to fill 14,000 roles

Donald Trump’s administration is urgently trying to launch an ad campaign to help recruit more than 14,000 immigration officers who can rapidly remove people from the country, government documents say.

Immigration and Customs Enforcement specifically wants to target “Gen Z and early-career professionals,” as well as former law enforcement officers, military veterans and people from legal fields, according to the agency’s request for information, the first step in a government procurement process to begin contracting with eligible firms.

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