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The New Daily
The New Daily
Health
Genevieve Thorpe

Ice bucket challenge helps to fund FDA-approved motor neurone medication

FDA Ice Bucket Challenge MND Disease Amylyx Australia Kim Kardashian Pat Quinn ALS Association FightMND
Leonardo DiCaprio, Benedict Cumberbatch and Kim Kardashian all took part in the viral challenge. Photo: YouTube/TND

The year 2014 was the year of the viral social media challenge.

From the horrendous milk challenge to the cough-inducing cinnamon challenge, it was near impossible to scroll through social media without encountering a new viral stunt.

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