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The Times of India
The Times of India
Sport
PTI

ICC Media Rights: Global body to accept sealed bids as usual, e-auction only in case of a 'tie'

ICC Cricket New Delhi

NEW DELHI: The International Cricket Council (ICC) will be conducting an e-auction for its sale of media rights only if the bidders quote an identical amount in the opening round, industry sources told PTI on Friday.

While Viacom18, which had recently won the IPL India digital rights with a record Rs 23,578 crore bid via an e-auction, had reportedly sought clarifications on certain aspects from the governing body, the ICC will stick to its original plan -- sealed bids for round 1 and e-auction for second round only if there is a tie.

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