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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

ICC media rights: Audit firm PWC opts out of bid process; Cricket body says they were on board for 'due diligence'

ICC PwC Cricket BCCI Jay Shah India Mumbai round two TOI

MUMBAI: Global accounting and auditing firm PriceWaterHouseCoopers UK (PWC), advising the International Cricket Council (ICC) on the sale of media rights for the next cycle beginning with the India market, are learnt to have quit the process.

While precise details of why PWC have decided to opt out are unclear, their exit comes on the heels of broadcasters constantly reminding the ICC that the process set in place for sale of rights is convoluted and lacks transparency.

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