In a press conference last week, IBC organizers previewed the upcoming 2024 IBC Show, taking place Sept 13-16 at the RAI Amsterdam, with a focus on how AI is impacting media and entertainment as well as an examination of how evolving business models are transforming the way media companies use technology to inform and entertain.
The three themes this year include “transformative tech,” “shifting business models” and “people on purpose,” all of which will come under the show’s umbrella theme of “Content Everywhere,” according to IBC President Michael Crimp. .
