
In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with Jean-Christophe Perier, CMO of Globecast, who will be exhibiting at Stand 5.C75 in the show's Content Everywhere Zone.
TV Tech: Why did you choose to exhibit in the Content Everywhere Zone this year?
Jean-Christophe Perier: We felt that the Content Everywhere Zone was more in line with our initiatives for media integration and orchestration, hybrid cloud solutions and content monetization than the other areas of the Show. We also find value in the speaking and stage opportunities on the Content Everywhere stages on the show floor.