
In advance of the 2024 IBC Show, Sept. 13-16 at the RAI Amsterdam, TV Tech spoke with Paolo Cuttorelli, senior vice president of global sales for Evergent, who will be exhibiting at Stand 5.F86 in the show's "Content Everywhere" Zone.
TV Tech: Why did Evergent choose to exhibit in the Content Everywhere Zone this year?
Paolo Cuttorelli: Content Everywhere is the hub for innovation in new streaming subscriber experiences and future-ready monetization — both of which are at the core of our business Evergent prides itself on helping media companies champion data-driven strategies that boost profitability and maximize customer retention across any platform..