NEW YORK—Digital video advertising continues to race ahead of other media, with a new report from the IAB showing that the digital video advertising spend increased 21% in 2022 to $47.1 billion and is projected to rise an additional 17% to $55.2 billion in 2023.
The data is from IAB’s “2022 Video Ad Spend & 2023 Outlook: Defining the Next Generation” report, which found that while there has been real progress in how the TV/video advertising marketplace is transacted, measured, and defined, a number of key issues still lack consensus.
