Having smashed through the intimidating feat of 30 marathons across the Jordanian desert in 30 days, broadcaster and CleanCo founder Spencer Matthews is now preparing for his “Project 7” challenge – a beast of his own invention, which will see him complete seven full-distance Ironman-style triathlons on seven continents back to back.
“I’ve got an addictive personality,” Matthews tells me. “Only a few years ago now, running 5k would have been a serious problem for me. I wish that I had discovered this side of me earlier because I used to live with lots of boundaries. I can't start a business – I don't know how. I can't run a marathon – it's too far. I can't lift heavy weights – I'm not strong. All these things I have found to be untrue when you lift the lid on what's possible. Ultimately, if other people can do it, then there's a strong chance that you can also do it.”
