It turns out that there's much more to choosing a color palette than meets the eye. The most knowledgeable designers and experts on all things hues don't just pay attention to color theory, contrast, or balancing warm and cool.
To get the most out of your interiors, you need to be paying attention to Light Reflectance Value, says Rob Abrahams, founder of paint brand COAT Paints. "I’m a self-proclaimed color geek, and while most people know at least a little bit about sheen, I’m also obsessed with LRVs, how they interact with sheen and how they can both be harnessed to create rooms with either soft glows or bright, sunny interiors," he says.