As a child I was always “Team Witch”. While other kids fawned over fairytales, my most thumbed books told stories of sorcery and spells. It was a fascination that transitioned seamlessly into my teenage years, when my treasured possessions included hefty chunks of amethyst and pale rose quartz. Even now, my girls’ WhatsApp groups are peppered with talk of meditations, manifestations and crystal cleansing.
My friends and I are far from alone in our love of a moonlight ritual. The global spiritual products and services market is forecast to reach $186bn (£139bn) in 2025, predicted to rise to $254bn (£190bn) by 2034. While, on TikTok, #crystals has racked up 21.8 billion views and #tarot has a whopping 100.9 billion views.
