“Nah, they all went within minutes of being put on the shelf,” an unenthusiastic shop assistant told me as I began my quest to find Prime - a drink that has taken the world by storm in recent months. Upon starting my journey, I must admit that I was blissfully unaware of Prime’s popularity. While I had come across the name in passing, I did not realise the craze that it had become.
Prime is an energy drink developed by YouTubers KSI and Logan Paul and ever since its launch, it has been flying off the shelves. Shoppers have queued in the dark to get their hands on them, and the scramble at some stores has been described as "absolute chaos".
So although I knew this would be tricky, I had no idea that it would be quite so difficult to acquire a bottle of Prime. My first point of call was Aldi, as I’d read online that this is where the craze began. I’d assumed that the hype that greeted the initial launch had died down a bit. I was wrong.
