I look forward to a few devices every year, and Vivo's Ultra model is high up on that list. There's a good reason for that; for the last two years, the brand has absolutely dominated with the X100 Ultra and X200 Ultra, and its cameras have the best tuning and take the best photos of any device.
Having seen the X300 Ultra, I have no doubt that Vivo is set to continue that momentum into 2026. Talking to Vivo's Senior Product Manager Keshav Chugh, there was a clear sense that the brand is focusing on video this generation. Basically, Vivo feels that its Ultra models do such a good job with still imagery that there isn't much to address, but with video recording on Android still not quite as good, the brand chose to dedicate its efforts in this area.
