The WWE recently made waves for reports where the company's use of AI for storytelling was openly admitted, and I'll cop to being one of those fans who were outraged in the moment. At a time where the WWE is in desperate need of fresh storytelling, it shocked me that the company seemed to be leaving the fate of its creativity in the hands of a computer, so to speak. Thankfully, one big boss man, TKO COO Mark Shapiro, clarified things with an explanation that calmed me down a bit.
A recent WWE town hall was held, in which company president Nick Khan and several other executives commented on several topics concerning the wrestling organization. POST Wrestling shared a comment from TKO's Mark Shapiro speaking to the fact that AI isn't being used to write story arcs so much as figuring out what fans in different parts of the country (and world) are looking for. As he put it:
