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Beth Simpson

“I was so excited, 'cause I met my pre-saves goal, and then it dropped, and I was like, ‘Oh, OK, this isn't what I thought it would be": Lizzo says that her new album's poor commercial performance felt "soul crushing"

Lizzo United States Rolling Stone
LOS ANGELES, CALIFORNIA - JUNE 28: Lizzo performs onstage during the BET Awards 2026 at Peacock Theater on June 28, 2026 in Los Angeles, California. (Photo by Paras Griffin/Getty Images for BET).

Spare a thought for Lizzo. Her fifth album, Bitch, only came out three weeks ago and it’s already been branded a flop, and the subject of a feature in Rolling Stone that ponders what exactly went wrong?

The numbers don’t lie. Bitch only sold 2,649 copies in its first week and racked up just under 2.7 million streams. The next week saw a dramatic falling off – just 650 units and 900,000 streams. Whereas her previous album, 2022’s Special, debuted at Number Two on Billboard, Bitch has missed the chart entirely.

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