I remember first meeting The INKEY List’s founders, Colette Laxton and Mark Curry, around the time of the brand launch in 2018. They excitedly told me that they’d managed to create and launch the whole thing in 18 weeks, which, if you know anything about product development, you’ll know is still practically unheard of. After a hugely successful seven years on the market, they still carry the same enthusiasm and dedication to creating uncomplicated, effective and reasonably priced skincare, which is exactly what their Vitamin B, C and E Moisturiser is.
While you might be overwhelmed by the many possible contenders for your skincare routine, even complete beginners know that having the best moisturiser is one of the key steps. This product is a great all-rounder, blending a few key ingredients for a balanced, easy-to-get-on-with formula. So, if you’re in the market for a straightforward face cream, read on for a detailed breakdown of my holy grail.
