If you ever needed definitive proof that Marvel has lost pace with the zeitgeist, just look at the panicky marketing of Thunderbolts*. The film opens in a couple of weeks and, according to the trade press, is tracking to open soft.
Had this been six or seven years ago, then fans would be clamouring to see Thunderbolts* simply because it was the latest instalment of the grand MCU soap opera. After all, it’s a film that stars several side characters from older Marvel films and TV shows, and there was a time when audiences would go bananas for this sort of thing. But as the last few MCU films have shown, that approach doesn’t really work any more.
