At the millennium's turn, guitar music seemed to be exploding out of every basement club and back-room rehearsal space. Everyone knew someone in a band or thought they were about to get famous.
Over the next decade, I built a career as a music publicist working with some of the hottest new bands of the era. I had a front-row seat as the Noughties indie scene exploded – and, without quite recognising it at the time, to the particular version of masculinity it was busy creating.
