“I wanted to bring a new generation to this iconic street. It’s been so integral to British music”: Yungblud launches his B.R.A.T store in the heart of Denmark Street

LONDON, ENGLAND - AUGUST 7: Yungblud performs a live set on Denmark Street during the launch of his new store 'Beautifully Romanticised Accidently Traumatized' at 20 Denmark Street on August 7, 2025 in London, England. (Photo by Nicky J. Sims/Getty Images).

Yungblud launched his new venue/store/community space B.R.A.T in Denmark Street, Soho last night and has been talking about the ambitions he has for it.

In a new interview with NME, the singer, known to his mum as Dominic Harrison, said he wanted to “create a physical space in the middle of London. It’s a flagship to say thank you to the people who listen to my music.”