Get all your news in one place.
100's of premium titles.
One app.
Start reading
Cycling Weekly
Cycling Weekly
Sport
James Shrubsall

'I want cycling to be a more welcoming space'– how a bike shop worker turned photographer rebelled against marketing imagery with this new exhibition

Becky Mursell with her Everyday Cyclist exhibition at Osterley Park, 2026.

Becky Mursell is buzzing, and well she might be. Her work – a photography project called The Everyday Cyclist that has been four years in the making – has been launched and is on display in the stunning grounds of Osterley Park in London. More than that, the message she wanted to send is now out there: cycling is very much for everyone, whoever you are, whatever your background.

Working in a London bike shop, Mursell was surrounded by the usual slick marketing bumpf with which we're all well-versed: models draped in nice kit riding fancy bikes in beautiful locations. But it wasn't long before she realised that the people in the images weren't really representative of the people she was serving in the shop.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.