Last Saturday, Swyft’s first physical store, named Store 01, opened in London’s Angel. I popped in on the launch day to see and experience this new shop of one of my favourite brands of sofas and furniture for myself. And I’m so glad this store now exists so you and I can see and try all of Swyft’s popular sofas and sofa beds in one place.
When I was doing research for Ideal Home’s best sofas and best modular sofas guides earlier this year, I had a hard time tracking down all the different Swyft sofa models that I wanted to try in person. Even though John Lewis stocks the majority of the styles, only a fraction is available to see and test out at the retailer’s physical stores, so I had to sift through all the various little stockists that have one or two models on show to track down the ones I wanted to see.
