If you’ve been scrolling through TikTok recently, you’ll have no doubt seen the lists. Oat milk. The pill. Skipping breakfast. No days off. Add to that, 75 hard. 10k steps. Running marathons, you’ve found yourself at the heart of the platform’s latest viral trend. Welcome to the “propaganda we’re not falling for.”
For the unalgorithmed, allow me to explain. Racking up over 26M posts and counting, this latest online trend is all about calling out the viral products, services and routines which promise us happiness and fulfilment, but which users claim may actually be causing more harm than good.
