I've often wondered what it would be like if cinema cameras were people. Well, now I know, thanks to this hilarious series of skits

Three stills from Reels created by Gareth Davies from @87shots, pretending if people were cinema camera brands .

London-based videographer Gareth Davies has been at it again, anthropomorphizing our favorite camera brands as a series of cheeky skits.

This time he’s targeted some of the best cinema cameras – specifically the Sony FX6, Canon EOS C400, Arri Alexa Mini LF, Blackmagic Pocket Cinema Camera 6K Pro, Red Komodo-X Z mount, DJI Ronin 4D, Sony Venice 2, Arri Alexa LF, Fujifilm GFX Eterna and the Panavision DXL2.