
In a complimentary service that I don't think I've ever seen from a camera manufacturer, Sony is offering a hardware upgrade to improve the color rendition of one of its top cameras – absolutely free of charge.
Of course, "free of charge" may be a subjective term when we're talking about the camera in question: the $25,000 Sony Burano. Still, what Sony is offering is nonetheless pretty remarkable: a replacement of the camera's IR cut filter, with no charge for parts of labor.