Travis Kelce expects criticism to "rain down" on him if the Kansas City Chiefs fail to retain the Super Bowl.
The 35-year-old NFL star acknowledged that he's become an even bigger focus for attention since he began dating pop star Taylor Swift in 2023.
Travis - who is now one of the most well-known sports stars in the world - said on his 'New Heights' podcast: "I just got to keep winning.
"If we lose a game, it’s going to f****** rain down, baby."
Travis acknowledged that the only way to avoid criticism is to keep winning.
Travis - who won the Super Bowl in Las Vegas in February - said: "We gotta keep winning, staying on top."
The sports star previously admitted that he used to "lose [his] cool a lot of the time" when he under-performed on the football field.
Travis also explained how his on-field mentality has evolved over the years.
He said on the 'New Heights' podcast: "I stopped caring about stats about four or five years ago.
"I just went out there and started to play free and play for my guys. Sure enough, I think that’s the better mentality. You think about it more play by play and what your job is on that specific play."
Travis made a relatively modest start to the NFL season - but he's now much more philosophical about his own performances.
He said: "For whatever reason, these past two games it hasn’t gone that way for me.
"That’s football, man. I’m not about to sit here and get frustrated about it. I used to get really, really p***** off and almost lose my cool a lot of the time from not having that success knowing I demand that out of myself.
"I just like to play the game to such a high level of accountability that it’s tough for me to deal with me being mediocre or having stats that represent that."