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Tom’s Guide
Tom’s Guide
Technology
Richard Priday

I’ve got a method to see which phones are hits, and the iPhone 17 is a big winner

IPhone 17 Pro Max next to a London Underground sign.

I believe I have found a unique insight into the iPhone 17 Pro's sales success — and it's all thanks to the London Underground

Call me tedious or overly obsessed with my job, but it is a pastime of mine while traveling along the "Tube" here in London, or on a bus, or even while waiting at the airport, to check out what phones people are using. You'd be within your rights to say that maybe I need more friends, or to get out more, or find a less dull hobby, but I find taking inventory of the phones I see around me on my daily commute is a useful way to take some kind of pulse of the smartphone market. And my most recent observation from my public transport lab is that the iPhone 17 has captured at least the people travelling on the London underground a lot more than any other previous iPhone generation.

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