Laufey is a hugger. Unfazed by how sticky Soho is in a heatwave, iced coffee in hand, she’s buzzing at an interaction with a young fan she had earlier. Her fans, she explains, feel like one big friendship group. “I see a reflection of myself and it just makes me really emotional,” she says. “I struggled to make friends that I could relate to when I was younger. I always felt like I dressed really girly. Now they come to the concerts literally dressed the way I dress.”
At 26, Laufey (pronounced Lay-vay) has already had the music career journey some artists take decades to build. Three albums; more streams of her music than fellow Icelander Björk; those charming and dedicated fans that sell out every single one of her shows. Not to mention a Grammy for her second album, Bewitched, at 24.
-copy-29e15046.jpeg?w=600)
