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Marie Claire
Marie Claire
Lifestyle
Penny Goldstone

I've always hated this colour but now I'll be wearing it all spring

Issey Miyake Loewe
Purple Fashion Trend.

I've always hated purple. Don't ask me why, I think it has something to do with the older lady Parma Violet vibe, but I've never been a fan. That is until now, because there's just no ignoring the purple fashion trend.

One of the biggest spring/summer 2024 trends to come out of the catwalk (alongside orange and monochrome), it has firmly put Barbiecore behind us. It's official: purple is the new pink.

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