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Tom’s Guide
Tom’s Guide
Technology
Amanda Caswell

I used ChatGPT to find dupes for expensive products — and I couldn’t believe the results

Human vs. robot face with ChatGPT on phone.

Skin care can sometimes feel like a financial black hole. Whether you’re a teenager searching for the best cleansers to keep your skin clear or someone like me looking for serums and moisturizers to do whatever it takes to hold on to a youthful glow, the perfect skincare routine can easily creep up to cost as much as a week’s groceries. It’s easy to start believing that results are tied directly to the price.

I recently clicked on an Instagram ad for a very pricey serum that Gwenyth Paltrow swears is the key to beauty. I needed to have it! But when I saw the cost, there was no way I could justify it. Knowing how Meta advertising works, I knew I'd only see the ad again and be tempted to buy it, despite the cost.

That’s when I turned to ChatGPT to help me hunt down skincare dupes that were both effective and wallet friendly. With the new shopping feature directly integrated within ChatGPT’s interface, I was hopeful that I could find what I was looking for. Here’s what happened when I let AI be my beauty consultant.

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