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The Guardian - AU
The Guardian - AU
Business
Caitlin Cassidy

I turned off my algorithm for 24 hours. Is this how social media used to be?

Caitlin Cassidy stands against a brick wall
‘For 24 hours, I decided to manually turn off my algorithm via little-known settings on Instagram to get a sense of how the reforms might change my feed,’ Caitlin Cassidy writes. Illustration: Guardian design

I have a confession. I love my social media algorithm. It is a perfectly curated window into my insane and inquiring mind. It knows precisely which videos will tickle me and which memes will gently distract me from the slow collapse of humankind.

On Tuesday the Australian government announced “world-leading” reforms that would force social media platforms to allow users to opt-out of algorithms, dubbed “my feed, my way”. On the same day, I was delighted to be confronted with a video on Instagram of a woman accidentally spilling a bucket of eels on a Chinese train. Dozens of eels slithered among the passengers, who appeared not as surprised as I would have expected.

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