Olaplex is a brand that, at this point, really needs no introduction. But before getting into its latest launch for 2024, the Olaplex No.5 Leave-In Conditioner, I’m going to give you one anyway in case you’re not super familiar with them.
This brand is centred around a patented molecule that repairs broken bonds within the hair, caused by things like colouring or heat styling. Initially in-salon services, the product that put it on the map – and paved the way for an entire category of bond repair hair products – is the at-home Olaplex No.3 Treatment, which allows consumers to treat damage in the comfort of their own homes. The brand's groundbreaking reparative technology was also touted as the reason Kim Kardashian was able to drastically change her hair colour so quickly without causing significant damage to their strands.
