Zoflora has long been a household name having been used and adored by celebrities like Stacey Solomon, Mrs Hinch and YouTuber Lousie Pentland. And now, they’ve launched their first new fragrance of 2022.
Cleaning fans have been racing to Sainsbury’s to get their hands on the new Raspberry and Juniper Berry disinfectant, which smells just like pink gin.
The limited edition fragrance is exclusive to Sainsbury’s, and was released last month. Made by Zoflora’s fragrance experts, it offers ‘a sweet and fruity blend of red berries and rhubarb, combined with notes of hibiscus flower and creamy vanilla’.
When the brand revealed the new scent to their 390,000 Instagram followers, fans were quick to try and get their hands on it.
One said: “Omg this smells amazing I have it already.”
Another added: “I bought five more bottles today all they had in my little Sainsbury's!”
“Omg this smells amazing like Gordon's pink gin,” wrote a third.
I managed to get my hands on their Disinfectant Mist, Multipurpose Disinfectant Cleaner and Concentrated Multipurpose Disinfectant, so that I can use it for almost anything, from mopping floors and wiping surfaces to cleaning door handles.
Since Covid-19 and watching my mum disinfect our weekly shop, it’s safe to say it’s brought more awareness to germs, and it’s great to see brands out there that not only do their job, they do it well and smell great in the process.
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Zoflora’s latest fragrance is said to ‘kill 99.9% of bacteria and viruses, including the COVID-19 virus’, eliminates odours and leaves the home smelling beautiful for hours.
The disinfectant really does smell like a pink gin - both sweet and fruity, but also herbaceous and juniper forward.
And they’re pretty well priced too. Manufactured in Yorkshire, prices start at £1.59 for 120ml, going up to £5.99 for 500ml, but shoppers can subscribe and save when they shop for their Zoflora through Amazon.
Some of my favourite ways to use Zoflora include adding a little bit to a piece of kitchen towel and placing it between the bin and bin liner, which helps keep the kitchen bin smelling fresh.
I also like to dilute the product in the mop bucket and clean the floors, which leaves the whole house smelling fresh - and guests always compliment it.
This year, Zoflora is celebrating its 100-year anniversary, having developed their first fragrant disinfectant in 1922, containing essential oils from real flowers.
Now, they have more than 20 fragrances to make cleaning an absolute joy, rather than a chore.
Michelle Chadwick, senior brand manager at Zoflora said: “It’s always exciting to release a new Zoflora fragrance. Over the last 100 years the brand love for our fragrance has never faltered, creating long lasting memories, and with Raspberry and Juniper Berry, I’m certain we’ve developed another beautiful scent consumers will love.
“We’re currently celebrating our 100th year and this is a milestone moment for the brand. New fragrances are vital in maintaining Zoflora’s position as the number one disinfectant brand and keeping consumers engaged. 2022 is set to be one of our busiest as we celebrate our heritage and place Zoflora in a strong category position for its next 100 years.”
You can find the new Raspberry and Juniper Zoflora at Sainsbury’s for £1.40.
