Social media is where I often find beauty hacks, fashion finds and affordable dupes of high end brands - but sometimes a product comes along and it’s too good to replicate. Such is the case with the TikTok-approved, influencer launched Refy Beauty lip sculpt.
Refy Beauty launched in 2020 after influencer Jess Hunt wanted to create a curated makeup collection that would enhance natural beauty.
From that, a number of must-have ‘never seen before’ beauty buys have gone viral online, with the # refybeauty hashtag racking up 48.7 million views on the video sharing app.