In 2024, searches across Google and social media platforms for milky skincare (most specifically, milky toners) were up so significantly, it was only a matter of time before the products became a product category within themselves. Quickly, brands like Laneige, Paula's Choice and The Ordinary offered up their very best iterations, making it official: lactose intolerance was out (at least where beauty was concerned).
Perhaps one of the biggest milky launches in the past two years has been Rhode's Glazing Milk, which absolutely flies off the (digital) shelves on the daily. While anything Hailey Bieber touches turns to gold, this product seemed to have a special place in many shopper's hearts (including my own, may I add).
